Joachim Helms has spent his career fighting for cannabis legalization working as the head of leading cannabis dispensaries in Amsterdam and Barcelona. Joachim works for the Greenhouse organization, founders of the dispensaries synonymous for highest quality and winners of many High Times Cannabis Cup awards.
Joachim and the Greenhouse offer a new kind of transparency and openness. Setting up Strainhunters - a behind the scenes look at the business of growing and sharing the ins and outs of cannabusiness via Joachim’s popular social media accounts.
Joachim is also representing the Dutch cannabis business when debating issues of legalization with the Dutch government.
In the Netherlands, the sale of cannabis is tolerated. In reality that means it’s as good as illegal: It’s against the law to grow it, test it and transport it. Only the sale of cannabis is tolerated with innumerable associated regulations.
With the Netherlands now embarking on legalization experiments, Joachim reveals his two decades worth of secretive cannabusiness and his dealings and experience in Canada and the U.S. - where in the majority of states the weed has been legalized.
What can we learn from their mistakes? What system will drive the best of cannabis culture and avoid the worst?